Supporting marketing and communications teams with clear, consistent design across print, digital, presentations and document templates.I help organisations create practical, brand-consistent marketing and communications materials that are easy to use, easy to maintain and effective in day-to-day operations. With experience across agency and in-house environments, I now focus on supporting education, healthcare and corporate teams in calm, structured settings.
I approach marketing and communications work as a system — balancing brand, content, channels and tools to produce clear, usable outputs that support organisational needs. This includes presentations, document templates, marketing collateral and digital assets designed for everyday use by non-design teams.
Objective + Solution = Outcome
Corporate Brochure
Objective: Communicate Vilco Marketing’s product range clearly using limited, imperfect imagery. Solution: Used close-up photography and a modular layout to embrace material texture and variation as part of the brand story. Outcome: Produced an honest, usable brochure that supports sales and accurately reflects the business’s second-hand inventory.
GIF EDM & Web Banner Ad
Objective: Create a timely “May the 4th” promotional EDM and web banner that leverages pop-culture relevance while avoiding copyright and licensing risks associated with third-party characters. Solution: Used Twizo’s brand mascot to create a brand-safe visual alternative for the “May the 4th” theme across EDM and web banners. Outcome: Launched an on-brand, compliant digital promotion without licensing constraints.
Logo & Corporate Identity
Objective: Create a friendly, recognisable brand identity for Jiaroo, an automated messaging app, that clearly positions the product as a communication solution while reflecting its purpose of handling missed or unanswered calls. Solution: Created a logo using the word “jiaroo” to form a welcoming face, with quotation marks and speech bubbles symbolising communication and unanswered calls. Outcome: Produced a clear, memorable brand mark that visually communicates the product’s purpose and positioning.
Instructions Guide
Objective: Make the Selfserviz web-to-print process easy to understand at a glance. Solution: Created a set of branded instructional icons that visually explain the platform’s three-step workflow. Outcome: Provided a clear, on-brand guide that supports user self-service and improves usability.
all works | marketing | presentation | brand | digital | hospitality | creative
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